Trusted Trader is a scheme to help people choose a trader that they can Trust. It's council run and aims to give peace of mind by making sure any traders who sign up to the scheme are reputable, with consumers then choosing a Trusted Trader. We were asked to design the logo and and the various printed materials that would define the scheme. The logo is simple and strong, instantly recognisable, and works with different 'taglines' depending on the application. The printed materials use the council colours of purple and orange to reinforce the fact that the scheme is a council one. So far the scheme has been a great success and garnered alot of positive publicity.

Debbie Rooney, Decorating Services. Image: Derbyshire County Council